Brains, meet beauty. The Pentax K-r has it all. On the brain side, it’s a powerful DSLR with advanced features like 12.4 Megapixels, HD video, a 2.7-inch LCD display and custom modes and functions.  On the beauty side, taking photos has never looked this good. There’s basic black of course. But the K-r also comes in classy white and PENTAX red, with even more body colors to come.  The PENTAX K-r competes with higher-end DSLRs and looks great doing it. Now, that’s brilliantly colorful.

The eleventh generation Pentax Optio W90 waterproof digital camera is built for rugged adventure in every way. It offers enhanced waterproof, shockproof, dustproof, and coldproof performance and features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects.

FEATURES:

• Waterproof, Shockproof, Dustproof, Freezeproof – Rated JIS Class 8 waterproof, the Pentax Optio W90 captures images up to 20 feet underwater (four feet deeper than the previous Pentax W series model) for up to two hours. The shockproof Optio W90 is designed to withstand falls from a height of four feet without damage to the body. Rated JIS Class 6 dustproof, the Optio W90 also offers exceptional coldproof performance for reliable operation at temperatures as low as -10 degrees C, making it a perfect choice for active photographers who venture to shoot pictures in demanding outdoor conditions. The camera also comes equipped with carabiner strap to attach the camera to a backpack or other outdoor gear.
• Digital Microscope mode for nature observation from 1cm away - Combining a macro shooting capability from less than one inch away with the Digital Zoom function, the Optio W90′s new Digital Microscope mode magnifies the view and captures miniscule subjects that are difficult to observe closely with the naked eye.
• Eye-Fi wireless SD memory card connectivity - Eye-Fi SD memory cards store media and offer built-in Wi-Fi capability that accesses an assigned wireless network to effortlessly transfer photos and videos from the camera to a computer and online sharing site such as Picasaweb, Flickr, Facebook and YouTube. Equipped with an Eye-Fi Card, the Optio W90 allows users to enable/disable the Eye-Fi Card’s Wi-Fi connectivity via the camera menu and provides an on-screen card activity indicator. (Eye-fi cards sold s
  

Beginners never had it so good. So easy-to-use, own and power, the travel-friendly Optio E70 flaunts big control buttons, AA battery power and high resolution, widescreen HD video capture at 720p at 15 frames per second with sound. With 10 megapixels, a 3X wide angle zoom, and a large 2.7 inch LCD, the simple and smart Optio E80 also offers Face Detection for perfectly focused and exposed portraits. Other user-friendly features and functions that help make high-quality digital photography effortless even for first-time users include Auto Picture mode, easy to read camera menus and Face Detection for perfectly focused and exposed portraits.

The water and dustproof Optio WS80 is a perfect choice for families, travel, and outdoor activities. Featuring a 10 megapixel CCD and a 5X internal optical zoom housed in a slim, palm-sized body that is less than an inch thick, the Optio WS80 has a large 2.7 inch LCD with 230,000 dot resolution for easy composition. Capture images up to five feet underwater or shoot HD video up to 720p at a full-speed 30 frames per second. Available in bold, fun colors, the WS80 features Fast Face Detection, Smile Capture, Shake Reduction, and an Auto Picture for more beautiful images in any setting.

Choose a camera that redefines the entry-level digital SLR category. The PENTAX K-x offers high-end features including Live View, HD video and photographic performance that challenges higher class models. Since there’s no rule that SLR cameras must come in one color, try the K-x in a choice of white or black, as well as special, limited edition red and navy. With a one-handed shooting design that is extremely compact, lightweight, and easy-to-use, the very affordable K-x is perfect for users stepping up from a point and shoot digital camera to their first digital SLR.

14.1 Megapixel Advanced Tough Design (10m Water, Shockproof) Waterproof: 10M Shock Shockproof: 2M Freezeproof: -10 C AVCHD Lite HD Movie Recording Record HD quality movies Power OIS Enhanced technology to further prevent blurring caused by vibration Silver

Pentax Optio X70 12PM 24X Digital Camera Kit.

Brains, meet beauty. The Pentax K-r has it all. On the brain side, it’s a powerful DSLR with advanced features like 12.4 Megapixels, HD video, a 2.7-inch LCD display and custom modes and functions.  On the beauty side, taking photos has never looked this good. There’s basic black of course. But the K-r also comes in classy white and PENTAX red, with even more body colors to come.  The PENTAX K-r competes with higher-end DSLRs and looks great doing it. Now, that’s brilliantly colorful.

PENTAX 16456 12.1 Megapixel Optio I10 Digital Camera (Pearl White)

D1) PENTAX K20D BODY ONLY

Pentax K-x 12.4 MP Digital SLR with 2.7-inch LCD and 18-55mm f/3.5-5.6 AL and 50-200mm f/4-5.6 ED Lenses (Black). The Pentax K-x offers high-end features including Live View, HD video and photographic performance that challenges higher class models. Since there?s no rule that SLR cameras must come in one color, try the K-x in a choice of white or black, as well as special, limited edition red and navy. With a one-handed shooting design that is extremely compact, lightweight, and easy-to-use, the very affordable K-x is perfect for users stepping up from a point-and-shoot digital camera to their first digital SLR.

Let your personality show by showing some skin. Camera skin, that is. With the Optio RS1000, you can reveal your personality and stand out in a sea of electronic sameness. It’s not just a great pocket digital camera that takes great pictures. You also can customize it with skins – personalized faceplates that you choose or create from your own design.

PENTAX 16471 12.1 Megapixel Optio I10 Digital Camera (Classic Black)

PENTAX 16411 12.1 Megapixel Optio W90 Digital Camera (Black)

PENTAX 17911 10.0 Megapixel Optio E90 Digital Camera (Black)